The Faculty of Economics and Business Unisma held a Public Sector Accounting Webinar entitled "The Role and Challenge of Public Sector Accountants in the Digital Transformation Era" with Dr. H.M. Rasuli., SE., Msi., Ak., CA., ACPA as Chair of the Indonesian Association of Riau Region. This activity was held on Saturday, 25 June 2022, in a hybrid manner, attended by 50 offline and 400 online students. Nur Diana, SE., MSi. as the dean of FEB Unisma at the same time opened the activity to convey the roles and challenges faced by public sector accountants in the digital transformation era. Of course, if students want to enter this profession and have a career, they must know what needs to be prepared; starting as early as possible, they must prepare themselves to become quality human resources. For that, we thank the resource persons, so that insight and knowledge through the material provided can provide value to today's webinar participants and, of course, provide more detailed insight so that FEB Unisma, which is currently preparing competent human resources, is ready to train more competitive graduates who want a career in this field.

Dr. H.M. Rasuli., SE., Msi., Ak., CA., ACPA (Chairman of the Indonesian Institute of Accountants Riau Region) said that new technological developments would create a new normal/standard/balance (new equilibrium), and technological developments change business: how to fund. In terms of business, many assets will be in the form of technology, resources needed in the industry, the creation and development of new companies, and ways of selling products and services through online marketplaces. Furthermore, the interaction of accountants and technology, namely the use of robotics and data analysis, takes over the essential work carried out by accountants; many large companies have developed this technology because it is supported by the standardization of financial management processes, standardization of system and information architecture, underestimate the accounting profession related to the impact of technology to the work of accountants and competencies that are important for the accounting profession, such as data analysis, information technology development, and leadership skills must be developed.

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