Strengthening student competencies, FEB UNISMA Collaborates with ADIGIMIND Holds Digital Marketing School Batch 1

To enhance the competence of FEB UNISMA students in the field of Digital Marketing; FEB UNISMA Collaborated with the Indonesian Digital Marketing Association held a Digital Marketing Practitioner Course Bacht I. The event, which was packaged in the form of a Digital Marketing School, lasted for one semester, emphasizing aspects of strengthening practice 80% and theory 20%. The opening of this activity was held on Monday (21/3/2022). With the theme "Digitial Marketing Strategy Roadmap to Improve Competence and Win The Competition," The opening was attended by Dian Martin, the general chairman of the Indonesian Digital Marketing Association, the Dean of FEB UNISMA, Nur Diana, SE., M.Sc., the leadership of FEB UNISMA, lecturers and students. As a Digital Marketing School participant
In his opening remarks, the Dean of FEB UNISMA, Nur Diana, expressed his gratitude for the cooperation between FEB UNISMA and the Indonesian digital marketing association and its implementation in the form of the Digital Marketing School Bacht I. "We thank you for the follow-up to the collaboration between FEB UNISMA and the digital marketing association. In 2022, there will be a digital marketing school that will last up to 14 exams; this is the same as one semester where competent practitioners will teach this school digital marketing. It is essential to appreciate what was conveyed by the Chairman of Digital Marketing Indonesia. We must always respond to all changes in the business environment," said Diana.
Diana further said that currently, the development of digital technology is growing. All aspects of life will be affected by digitalization, even if we see in this era three disruptions that have hit a company or our lives so that this era gave rise to three Disruptions, namely Technological Disruption, Millennial Disruption, and Pandemic Disruption, which must be responded to appropriately by companies and the business world. "To anticipate this, it is necessary to strengthen the competence of human resources. In this case, we (FEB UNISMA) FEB UNISMA is one of the universities that produce competent graduates for the needs of the industrial environment. Cooperate with digital marketing associations to implement digital marketing schools. Later, we hope will provide additional ammunition for students or prospective graduates of FEB UNISMA who will be more expert and competent," added Diana.
At the end of her speech, Diana hopes that this program can provide ammunition for FEB UNISMA graduates, especially in digital marketing. "In the curriculum, there are digital marketing courses, but they must be strengthened with professional classes because the practitioners are expert practitioners. Of course, if I see from the curriculum 80% more practice. We hope for participants to follow well because later, there will be rewards from the faculty, there will be credit recognition, and there will also be recognition of certificates of competence accompanying diplomas. Now, this will add ammunition for you when you graduate. Apart from getting a diploma at the SKPI, there is expertise in digital marketing, which of course will be judged by the Indonesian digital marketing association," said Diana. Meanwhile, the Digital Marketing School inaugural Lecture presented resource person Dian Martin (Chairman of the Indonesian Digital Marketing Association) expressing his appreciation for the follow-up to the MoU between the Indonesian digital marketing association and FEB UNISMA.
This year we meet again not only as a short lecture but lecture for ten sessions so that we will study together. I am thrilled that we can follow up on the first meeting in January 2021. Hopefully, fellow students can take advantage of the opportunity that has been given by the UNISMA campus, where the slogan is clever, creative, and innovative. We think this is part of innovation. We adapt flexibly to new things without leaving the goodness that already exists,” he said.


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